Stuart Gentle Publisher at Onrec

LinkedIn takes its experiential pop-up pub on the road to highlight its jobs offer

LinkedIn, the world’s largest professional network, is rolling out its pop-up pub, The Linked Inn, in two major UK cities following a successful run in London earlier this year.

The pub, which is designed to demonstrate the volume and breadth of jobs available on LinkedIn, as well as how socialising with a professional community can get you closer to the job you want, will open for a second day in Manchester, today, Wednesday 5th June. The pub will also be heading to Bristol next week.

Guests can take advantage of ‘Daily Live Jobs Specials’ – vacancies at some of the UK’s top companies, including HEINEKEN, John Lewis Partnership and H&M who will be there to meet potential candidates, while LinkedIn experts will be providing career advice ‘on tap’ helping punters to boost their online profile and understand how to make the most of their professional community.

The Linked Inn supports the evolution of LinkedIn’s wider ‘In It Together’ campaign which first launched in 2018 focusing on how LinkedIn’s diverse community of professionals help each other to find the right job. Today, the company has amassed more than 20 million job listings – a significant step change from the 30,000 it offered five years ago, and sees its 630 million users collectively applying to jobs 25 million times per week. Over the last year, four million people have secured a job through LinkedIn - that’s one person getting hired every eight seconds. The pop-up encapsulated what the platform represents – a community and marketplace for talent, where both jobseekers and recruiters can connect.

When the doors first opened in London in March, the pub received double the number of attendees than expected, prompting LinkedIn to expand the initiative across the UK. The launch of The Linked Inn in Bristol and Manchester will coincide with the brand’s marketing investment in those cities, which includes an extensive OOH as well as wide-ranging radio, digital and social executions. In addition, the campaign will also feature heavily in the capital, also with an extensive OOH and digital activations.

Darain Faraz, Head of Brand, EMEA & LATAM, LinkedIn comments: “We have been heartened by the response to our In It Together campaign where we’ve successfully demonstrated the value of our community in helping our members get closer to the job they want. The Linked Inn initiative in particular brought this sentiment to life, and the positive feedback following our London event, from both members of the public and participating companies, was really encouraging. As we continued to evolve the campaign, and highlight our 20 million jobs on our platform, it was a no brainer to re-open the doors to The Linked Inn to other UK cities.”

In Manchester, the event has taken over The Atlas in Deansgate – a pub owned by HEINEKEN, who contacted LinkedIn about involvement in future events.

Jane Brydon, HR Director at HEINEKEN says: “The Linked Inn event caught our eye when it was in London. We loved the message that there’s so much more to pubs than just having a pint – they’re places where communities come together, and in this instance, maybe even get a job!

We’re delighted to be working with LinkedIn by providing the pub for Manchester’s event as well as showcasing the career opportunities at our local brewery, HEINEKEN Manchester. We’re always on the look-out for great people and we see LinkedIn as integral to this process. Who knows – the next time you’re in a pub with your mates you could be safe in the knowledge that you had a hand in brewing that pint!”

More information on the activities taking place at The Linked Inn across the two days in each city can be found below

  • Daily ‘live job’ specials’ – A series of live job vacancies will be on offer at the pub from companies, including Heineken, H&M, John Lewis Partnership, Hargreaves Landsdown and Auto Trader. Attendees will have the opportunity to meet with hiring managers to find out more about the role and even land themselves an on-the-spot informal interview
  • Career advice on tap – A number of LinkedIn experts will be available throughout the event to help members improve their professional profiles and find out how to make the most of their online network. 
  • Professional makeovers – Guests will have the opportunity to spruce up their profile picture with the help of a professional portrait photographer.

The Linked Inn will open its doors once again in Manchester today, Wednesday 5th June, 5pm-9pm and in Bristol on Monday 10th – Tuesday 11th June, 5pm-9pm.