Red Sift has launched BIMI Maker, a free self-service tool designed to help brands prepare their logos for display alongside emails in supported inboxes.
Announced on 23 September 2026, the tool brings AI-assisted logo preparation, email authentication checks and certificate applications into a single guided workflow. Brands can begin with a website address or an existing logo file.
Making inbox branding easier
BIMI — Brand Indicators for Message Identification — allows organisations to display their brand logo alongside authenticated email in participating inboxes. Red Sift says its new tool tackles common barriers including logo formatting, authentication readiness and certification requirements.
According to figures cited by Red Sift in its launch announcement, approximately 50,000 domains publish BIMI records, but only around 6,500 organisations have secured certification. The company also cites research suggesting that nearly 87% of BIMI initiatives stall before completion and that email open rates can increase by as much as 39% following deployment. These are reported industry figures, rather than guaranteed results for users of BIMI Maker.
From an existing logo to a certificate application
BIMI Maker uses AI to convert an existing logo into the format required by BIMI. It can compare that logo with branding on a company’s website and archived pages to help gather evidence of prior use.
Users can preview their logo in an inbox, check their domain’s email authentication and review potential blockers, including DMARC status, before applying for a Verified Mark Certificate (VMC) or Common Mark Certificate (CMC).
The tool packages the logo, domain checks and supporting evidence for review by a certificate authority, then guides users through payment and DNS setup. Certificate issuance remains subject to the relevant checks and approval.
Understanding VMCs and CMCs
The two certificate routes have different requirements. VMCs generally require a registered trademark or another eligible protected mark. CMCs provide a route for qualifying logos without a registered trademark, using evidence of prior use. Display requirements vary by inbox provider.
As Google explains in its guidance on CMC support, CMCs broaden access to BIMI for senders without the registered trademark required for a VMC.
Logo checking and compliant SVG generation are free and require no signup, according to Red Sift. This does not mean that the certificate itself is free: the workflow includes payment as part of the certificate application process.
Removing the barriers to adoption
Rahul Powar, Co-founder and CEO at Red Sift, said:
“Nobody sets out to spend three weeks learning about an SVG profile. They set out to get their logo in the inbox. The standard has been ready for years. The path to using it hasn't been. Most of the work between a brand's logo and an issued certificate is work that software and modern AI should be doing, and CMCs mean the brands that were locked out by trademark rules now have a route in. That's a much bigger market than the few thousand domains showing a logo today.”
Most of the work between a brand's logo and an issued certificate is work that software and modern AI should be doing, and CMCs mean the brands that were locked out by trademark rules now have a route in. That's a much bigger market than the few thousand domains showing a logo today.”
Nick Schafer, Director of Deliverability and Compliance at Sinch Mailgun, said:
“The key to any adoption is ease, and BIMI maker is removing the hurdles that we often see senders struggle with. Anything that makes it easier for senders to achieve BIMI compliance is a win for the industry.”
Why it matters for recruitment businesses
For recruitment businesses using branded email to communicate with clients and candidates, BIMI Maker offers a way to assess logo and authentication readiness. Whether a logo appears still depends on the required authentication, certification and inbox-provider rules.
Red Sift BIMI Maker is available now, with no signup required to check a logo or generate a compliant SVG.
Image: AI-generated editorial illustration of inbox branding and email authentication.
