Recruitment marketing leader crooton has launched a new guide designed to help transport and logistics employers overcome ongoing talent shortages and seasonal hiring pressures.
As the UK transport and logistics sector continues to face persistent talent shortages, high turnover and intense competition for drivers, warehouse staff and operational teams, recruitment is emerging as one of the industry’s most urgent priorities. With severe difficulties recruiting HGV drivers and ongoing skills gaps across the sector, organisations are being forced to rethink how they approach hiring to protect business continuity and future growth.
To support employers tackling these challenges, crooton, a leader in recruitment marketing, launched a new industry guide, Routes to Results - 5 Steps to Hyper-Focused Recruitment, designed specifically for transport and logistics organisations. The guide offers practical, actionable insights that help businesses reach the right candidates, target specific roles and locations more effectively, reduce wasted recruitment spend and improve campaign performance during peak and seasonal periods.
Stephen Anderson, CEO of crooton said: “Recruitment is tough for many organisations right now. We’re seeing ongoing talent shortages and fewer active jobseekers, partly driven by concerns around job security and economic uncertainty.
“At crooton, we encourage employers to look at recruitment differently. Often, businesses are so close to the problem that they need to step back, reassess their approach and gain clarity. By being more targeted and strategic with recruitment marketing, organisations can cut through the noise and connect with the right people more effectively.”
crooton recently developed the whitepaper, ‘Routes to Results - 5 Steps to Hyper-Focused Recruitment’. This offers a straightforward framework to help hiring managers plan smarter recruitment campaigns, particularly in a sector where timing, geography and role specificity are critical.
“The guide is designed to give hiring managers the clarity they need to plan their recruitment campaigns. It’s an easy to use, practical resource which we hope will inspire employers to take a slightly different course of action with their hiring.” Continued Stephen.
‘Routes to Results - 5 Steps to Hyper-Focused Recruitment’ is available to download free of charge from the crooton website.
crooton is a high-tech recruitment marketing company that helps employers reach and attract high quality candidates for their roles. crooton specialises in using location-based marketing techniques, like geofencing, to identify and target a very precise audience based on their physical location.
From one central platform, we can plan and run campaigns across a wide mix of channels, including digital screens, websites, newspapers and custom geofenced activity. We help employers engage both active and passive candidates to fill high volume and hard to fill roles.
Along with our sister brand, Soop, crooton is based in Peterborough and works with brands across the world. We’re a team of recruitment specialists, data experts, developers and digital marketers. We let AI do the heavy lifting while our recruitment experts fine-tune every detail. This means better decisions and stronger outcomes for our clients.
The guide can be downloaded from: https://www.crooton.com/sectors/transport-and-logistics
