ClickIQ launches today, with its ground-breaking recruitment marketing and analytics platform powered by smart algorithms to effortlessly give companies greater insight and control of their recruitment advertising budgets. The platform intelligently improves campaign performance whilst reducing spend by up to 40 percent. Last year UK businesses spent an estimated £700 million on online recruitment advertising, but lack the data or tools to analyse and optimise their ad spend. ClickIQ, the UK’s first AI powered recruitment marketing platform, will equip businesses and agencies with intelligent tools and data to ensure recruitment advertising budgets are spent where they are needed, when they are needed, on media that will deliver the best returns.
The brainchild of serial recruitment and media entrepreneur, Richard Collins, ClickIQ’s technology uses big data analytics and machine learning to analyse response patterns to pay-for-performance recruitment ads, against budget use, media placement, role and location. The platform uses this data to automatically place bids in direct proportion to the likelihood of success, ensuring customers won’t overspend on easy to fill roles or underspend on hard to fill positions.
Richard Collins, Co-founder of ClickIQ says, “We believe that the recruitment advertising market is ripe for innovation and disruption. It hasn’t kept pace with the broader digital advertising industry and has been slow to move away from the pay and pray model of recruitment advertising. With growing demand for the pay-for-performance approach, recruiters and recruitment agencies now need access to the kinds of tools and technologies their counterparts in marketing have had at their disposal for the last few years.
Our AI driven ClickIQ technology platform delivers a huge leap forward in recruitment ad efficiency and the capability to run intelligent performance based campaigns. With ClickIQ, companies can finally apply science to the art of the people business,” adds Collins.
ClickIQ enables advertisers – whether corporate HR, recruitment agencies or job boards – to fill jobs faster and more cost effectively, giving them effortless control of their recruitment advertising strategies and budgets.
Key features of ClickIQ’s platform:
- Sophisticated Campaign Management tools - Allows Clients to set up multiple campaigns, automatically allocate jobs and set performance targets, giving them effortless control over their recruitment advertising budgets.
- Fully Programmatic Bid Management - Automatically optimises performance and spend to achieve campaign goals, focusing advertising on where it’s needed most.
- Integrated AI/Machine Learning - Using big data analysis and integrated AI, constant learning from every job to help enhance our Clients’ advertising performance even further.
- Comprehensive Analytics Dashboard - Intuitive dashboard tracks and analyses all of our Clients’ jobs across every media giving unparalleled insights and allows clients to easily create fully customisable reports.