Hong Kongs First Revolutionary Job Matching Recruitment Platform

In response to growing recruitment market needs, Sing Tao News Corporation Limited has been newly launched the first ever interactive intelligent recruitment platform in Hong Kong -- HeadlineJobs.

This website platform is specially targeted toward young executives as the ideal one-stop job matching system while
providing applicants and employers with a brand new recruitment experience.

In recent years the battle for securing top talent has been growing ever more intense. Company managers and human
resources personnel are spending a great deal of time and resources searching for the right candidates from thousands
of application letters and repeated interview sessions. However, from now on by deploying the state-of-the-art
interactive intelligent recruitment system developed by software developer RedMatch from Israel, the matching
effectiveness and efficiency between applicants and employers will become significantly enhanced. This system also minimises the chances for resource mis-allocation, resulting in cost savings benefits of more than 30%.
Sporting a new and lively design coupled with the catchy slogan - ìStop Searching Start Matchingî, this new FREE
website is tailor-made for young college graduate executives aged 20 to 35.

The platform is also very easy to use. After an applicant and employer completes all the information, the system
automatically starts matching candidates with registered jobs based on the profiles, preferences and various
requirements. The information related to suitable job matches are then sent to applicants and employers instantly.
Employers can also take advantage of this system to highlight potential applicants with highly specific experience and work skills necessary for the job. In addition, the interactive features of HeadlineJobs also support and help direct on-site communications between applicants and employers.

This RedMatch job matching recruitment system adopted by HeadlineJobs has been extensively applied since the year of
2000 in many major dailies overseas. It helps integrate the advantages of traditional print media with the development
of an on-line platform.

In recent years RedMatch has been widely adopted throughout the Asia region with renowned media partners like HT
Media in India, Singapore Press Holdings in Singapore, Star Publications in Malaysia, and Post Publishing in Thailand.
Moreover, FESCO in Beijing has purchased RedMatch software to launch its recruitment platform bigJ.cn. In Hong Kong,
RedMatch system is being unveiled by HeadlineJobs for the first time.

Headlinejobs is a new recruitment website managed under Sing Tao News Corporation Limited, and affiliated with
Headline Daily and Headline Online.

ìAlthough the development of the recruitment media in Hong Kong is quite mature, weíve yet to find a recruitment
channel that is genuinely targeted to the needs of users that also saves time and helps applicants get properly matched jobs,î says Ms. Fanny Chan, Chief Executive Officer of HeadlineJobs. ìWith the application of the RedMatch job-matching technology, HeadlineJobs will serve as a new platform that is both cost-efficient and responsive to todayís market needs.

It also enjoys the support of the resource rich and highly popular Headline Daily and Headline Online. For this reason, we anticipate that HeadlineJobs will be fully developed into the top recruitment website for young executives.î
The content of HeadlineJobs covers relevant news, tips as well as book recommendations for self-enhancement.

Operated by Sing Tao News Corporation Limited, Headline Daily is the Groupís first free newspaper. Every Monday to
Friday, it provides a targeted working population with comprehensive news and information. Boasting an average
circulation of more than 700,000 copies, Headline Daily is the most popular free newspaper in the Territory. Headline
Online, the sister website of Headline Daily, also offers a rich content of instant news and blogs.