The UKís fastest-growing provider of outsourced Employment Law and Health & Safety corporate support planted quite an impression on the HR industry with its presence at the CIPD annual exhibition last week.
Newcastle-under-Lyme based mhl support, part of the Bibbyline Group, took a stand at the exhibition to advise visitors and delegates of their extensive services; and awarded each visitor to the stand with a tree sapling.
The sapling was chosen to symbolise growth, while offsetting the carbon footprint of each person who had travelled to Harrogate.
Sales Director Laurence Begley was delighted with the impact that mhl support made at the exhibition, held at the townís International Centre. He said: ìThe venue was well attended and many of the big hitters in the HR industry were there.
ìWe were thrilled with the amount of interest generated by our products and I think our tree saplings were a massive draw. People were stopping one another to find out where they were from.
ìThe idea was actually that of Jason Saunt, mhlís Graphic Designer. We wanted to give something to the visitors that would stand apart from the usual, and in light of the burden of sustainability, we thought something environmentally sound should make the right statement; which it did.
ìWe have generated a lot of leads from our presence at Harrogate and have rightfully enhanced our reputation. We see exhibitions at such prestigious events where we have the opportunity to showcase our proactive and bespoke solutions as a key part of our overall marketing strategy. The feedback on our exhibition stand was extremely positive, with several competitors coming to admire it. We will definitely have a presence at the exhibition next year,î he added.
ìOur team is currently working hard to contact every interested party to set up meetings and explain which of our three tailored products will best suit their needs.
ìWe have a host of successful case studies and new clients and our record speaks for itself, so I look forward to welcoming a number of new clients to the mhl support fold,î said Mr Begley.
Jason Saunt said: ìIt is the norm to give away little reminders at this kind of event, but we are confident that people will make the effort to plant and sustain the saplings. The saplings symbolise growth, and that by using our services, either as a stand-alone product or as an assistance for an existing HR department, companies can grow strong and successful.
ìWe also felt it was an appropriate way to counteract the carbon footprint of everyone travelling to Harrogate for the event. The response was fantastic and it has thrown the gauntlet down to devise an even better way of making our name stay at the forefront of the field next year.î
Claire Jones, HR Manager at UK Fuels, said that she was impressed with the companyís presence at the exhibition, and that it was in-keeping with the high level of service she had come to expect from mhl support.
ìI have been pleased and satisfied with the service, and the fact that procedures are made easy and straight forward to follow. It is reassuring to deal with a support company that consistently provides such a high level of service,î she said.
CIPD exhibition hailed a tree-mendous success for mhl support
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