People in Business acquired by TMP Worldwide

People in Business Limited (PiB), the leading employer brand consultancy, has been acquired by TMP Worldwide Advertising & Communications, LLC (TMP), a North American recruitment advertising and communications firm.

In a move that consolidates PiB's position as the world-leading authority on the subject, PiB will expand the employer brand practice of TMP. The acquisition will enable PiB to extend its brand and consulting services globally through TMP's global network and offering.

Joining TMP gives People in Business a global capability, and the opportunity to work with an ambitious team who share our view that great brands today are built from the inside out, and the process starts at the top, says Simon Barrow, chairman of PiB. Coupled with their deep understanding of the employee marketplace and record of innovation, we believe that no one is better placed to shape the future of recruitment and employer brand management to attract and inspire talented people.

PiB helps clients develop and manage their employer brands by identifying and articulating their brand position to attract and retain talent. PiB also helps companies strengthen relationships with highly skilled and business-critical employee and senior management groups.

Michelle Abbey, President and CEO of TMP comments: We are bringing together the most experienced team of employer brand consultants operating on a global scale. Recruitment is evolving and a high level consulting capability ensures that we can respond to client needs for comprehensive employee research, strategic planning and coherent management across the entire employee experience.

Simon Barrow, originator of the employer brand concept, will continue to lead the business, with managing director Richard Moseley and directors Jenny Davenport and Sir Thomas Boyd-Carpenter.