Stuart Gentle Publisher at Onrec



Enhance Media have confirmed that the first wave of NORAS will go ahead in April with results available in May. A total of eight of the leading sites in the recruitment sector have already confirmed that they will be participating: Fish4Jobs, GoJobSite, PeopleBank, Top Jobs, Total Jobs, Workthing, AndersElite and Jobs AC.

Each participant will receive a detailed demographic profile of their users and an ABC ELECTRONIC audit. This is the first time a survey like this has been carried out and will enable recruitment sites to give advertisers details of their user profile and user numbers simultaneously.

Recruitment advertisers will also be able to directly compare the audiences of online recruitment sites. This information is crucial for recruiters when choosing the best online recruitment sites for their vacancies and will enable recruiters to maximise the return on their recruitment advertising spend.