Monster Worldwide Names Global Agency to Enhance Advertising and Branding

Monster Worldwide, Inc. today announced that BBDO Worldwide has been named the Company's global agency of record for advertising and branding.

Monster is already one of the most recognized brands among job seekers and employers, and one of the key elements of our strategic plan is to invest in further strengthening the Monster brand on a global scale, said Sal Iannuzzi, Chairman and Chief Executive Officer. To advance that goal, we are appointing BBDO as our global agency of record, which will ensure a consistent approach to advertising and promotion across all of our businesses and regions, while revitalizing and reinvigorating the power of the Monster brand.

Highly regarded for its award-winning creative work, BBDO Worldwide has 287 offices in 79 countries, making them the agency best suited to provide the local expertise and sensitivity needed to elevate Monster's brand awareness in the over 40 countries in which it operates. The agency does work for many of the world's best known consumer brands, including AT&T, Campbell's, Chrysler, FedEx, GE, Johnson & Johnson, Mars Inc., Motorola, PepsiCo, Procter and Gamble and Sony.

Mr. Iannuzzi added, We have chosen BBDO to partner with us in creating a consistent and powerful global brand message, while also coordinating our advertising investments. The new agency team is moving forward aggressively to develop our advertising and branding initiatives for the critical job search season that will begin with the new year.

We look forward to working closely with John Osborn, President and CEO, BBDO New York and his creative team as we embark on an exciting growth period for Monster.