iProfile targets graduates with strategic partnership

Online CV provider and candidate sourcing company iProfile (www.iprofile.org) today announced its alliance with Graduate Prospects (www.prospects.ac.uk), the largest graduate careers website in the UK. The partnership will enable 1 million Graduate Prospectsí users to build an iProfile – the preferred online CV service for recruiters – directly from its website, making it a one-stop-shop to search, find and apply for the dream graduate job.

This strategic initiative, www.prospects.iprofile.org, is the first of a series of planned alliances with job boards and marks the next step in iProfileís drive to bring its online CV to as many UK jobseekers as possible. The strategic move will broaden iProfileís presence within a key target market – the student and graduate sector. Graduate Prospects has one million registered users on its website and its unique relationship withAGCAS (Association of Graduate Careers Advisory Services), and the National Union of Students (NUS) make it the most trusted career advice source for students and graduates across the UK.

Allan Brown, Sales Director at Prospects commented: ìThe new breed of graduates are those of the 'facebook' generation, the internet has not only become their social playground, they are now completely accustomed to life on the net, taking traditional activities such as banking and shopping into the online world. This is why we are so excited about the partnership with iProfile, as it plays directly into this kind of behaviour. The iProfile is fast replacing the traditional CV and is completely in line with our strategy, which is to provide our users with the best services in the market, ensuring we maintain our competitive edge.î

ìFollowing the launch of our consumer offering three months ago, the partnership with Prospects is a fantastic way to engage one of our key target audiences with iProfile,î said Peter Linas, Alliance Director, iProfile. ìWe are embarking on the next level of our quest to replace the traditional CV and capturing graduates at the beginning of their career is a perfect way to start. Together with Graduate Prospects, we will be approaching Universities across the UK to join us in promoting our recruitment revolution.î

The iProfile section of the Graduate Prospects website will be a co-branded service and iProfile will provide Prospects with a content management system that will enable the company to add its own content to the website.