HDA - Employer Brand Global Masterclass - Onrec 50% Discount - Onrec Discount Ref: SXPEB

To reserve a place on this event at the Onrec Discounted rate, please contact Sweta Patel, Campaign Manager, HDA, at sxp@hda.co.uk

ONREC DISCOUNT PRICE: 62.50

10th October 2007 (London)
11th October 2007 (Bristol)

In October 2007 we are running a series of Employer Brand Masterclassesô, in conjunction with Brett Minchington, employer brand strategist and author of, 'Your Employer Brand attract-engage-retain', focused on developing a practical employer brand for your organisation.

Branding your Organisation to Attract-Engage-Retain Talent ñ an Employer Brand Global Masterclass

Whatís covered:

- Discover the latest in the worldís best practice Employer Brand Management

- Tailor your total employment experience to attract, engage and retain talent

- Learn how to audit, design, integrate and evaluate your Employer Brand programme

- Decrease your recruitment lead times and increase quality of hires through smarter recruitment advertising and candidate sourcing techniques

- Develop an effective dashboard of metrics to cover the total employment experience

- Become familiar with key illustrative case studies of successful employer branding worldwide

Our approach:

- Key note address by International speaker
- Illustrative case studies
- Panel discussion
- Interactive questions and answers

Event Take aways:

1. Great benchmarking ideas

2. A copy of Brett Minchingtonís book, ëYour Employer Brand attract-engage-retainí - RRP 36

3 A copy of Brett Minchingtonís Employer Branding CD-Rom - RRP 16

4. Employer Brand Global workbook with key strategies, practical application tools and strategic frameworks - RRP 40

5. A set of HDA slides from the day

6. Access to the HDA Employer Branding interest network, including an individual user-name and password

Event Details:
London (10th October 2007)

Venue: CityPoint, 1 Ropemaker Street, London, EC2Y 9HT

Times: 09.30 -13.00
Price: 125pp VAT

Bristol (11th October 2007)

Venue: Castlemead, Lower Castle Street, Bristol, BS1 3AG
Times: 09.30 -13.00
Price: 125pp VAT

Key Speaker:
Brett Minchington MBA, is the Managing Director of Collective Learning Australia and co-founding partner of the Employer Brand Institute an International network of Associates who provide research, guidance and thought leadership to organizations in Employer Brand Leadership.

Specializing in employer brand auditing, research, strategy and publishing, Brett has most recently consulted to and shared best practice with firms in Australia, NZ, Singapore, Italy and London. His 2007/2008 global tour includes Australia, Italy, London, New Zealand, Dubai, Singapore and USA.

Brettís research and methodology is focused on identifying the key drivers of employer branding in organisations and how successful firms are leveraging people, technology and processes for competitive advantage in the face of increasingly challenging market forces.

Brettís thought leadership in employer branding led him to author ìYour Employer Brand attract-engage-retain,î the first book on the topic by an Australian author and second in the world. A topic high on the corporate agenda the book has since been sold in over 20 countries including UK, USA, Australia, Hong Kong, China, Denmark, Sweden, Germany, Canada, South Africa, and Belgium.

Brett has also been published in a number of HR, Management and Marketing publications around the world on employer branding including ERE Journal of Corporate Recruiting Leadership (USA), HR Professional (Canada), Human Resource Magazine (Aust), Human Capital Magazine (Aust), Human Resources Magazine (NZ), Personnel Today (UK) and Executive Grapevine (UK). Brett is also an adjunct teacher at University of South Australia in Marketing and has a keen interest in exploring how organisations are strengthening their employer brand within Universities by collaborating to maximise employment outcomes for graduates and business. This is the focus of Brettís forthcoming book, ìUniversity means Business.î

For more information about this article or any of the arguments in it, please contact Sweta Patel, Campaign Manager, HDA, at sxp@hda.co.uk

ONREC DISCOUNT PRICE: 62.50

To reserve a place on this event at the Onrec Discounted rate, please contact Sweta Patel, Campaign Manager, HDA, at sxp@hda.co.uk