Highly successful publishing and online media director Gail Franks has been appointed managing director of Summersault Communications, the acclaimed employee, customer and business communications publisher which this year has won several of the industryís major national awards.
Gail brings a wealth of industry knowledge and technical experience from the publishing and journalistic sectors, in print and online, having established and built up two successful companies. This included creating an international office in the United States.
From 2005 until joining Summersault, Gail was joint managing director of Wildfire Communications, the leading publishing and online media company. This resulted from selling her own company Franx Publishing to E3 Media / Wildfire, having launched her enterprise in 1997 and built it to be a major business.
At Wildfire Communications Gail integrated and continued to build the business. During this period she successfully increased turnover four fold and developed the companyís contract publishing arm and its strategic shareholder partnerships. She was responsible for a portfolio of media titles and online media / websites such as ëBBC Comedy Soupí as well as the award winning charity website AdoptionUK.com.
Gail also founded and edited the now globally established ëIrish Dancing magazineí and associated online community website which is now distributed across 32 countries worldwide. She also launched the annual Animation Directory and relaunched Imagine, the UKís only magazine devoted to the animation industry.
For ten years before founding Franx Publishing, Gail was joint managing director of Arnold Associates, developing many leading blue chip clients including Intel, Taylor-Woodrow and the BBC.
Gail Franks said: ìIím joining Summersault at an exciting time in its development and am thrilled to be heading up such an award winning team of professionals.
îSummersault is set to become one of the UKís leading corporate publishing companies. There is massive scope for expansion and we will be surging forward to meet the challenges of an ever-changing communications world.î
David Lebond, executive director of Motivcom plc which acquired Summersault Communications in 2005, commented; ì Gail has an outstanding record of achievement in building business in this industry. Her superb experience in the new media sector will add a valuable new facet to an already first class publishing team and highly successful business. I anticipate Summersault growing from strength to even greater strength under Gailís leadership.î
Summersault Communications regularly wins many awards for its publications. It recently won two of the highly-prized best in class awards at the Communicators in Business (CiB) National Awards and the Newsletter, Newspaper or Magazine category at the annual Chartered Institute of Public Relations (CIPR) Presidentís Grand Prix Awards.
Summersault Communicationsí clients include: Birmingham Midshires,
Britannia Building Society, Booker Cash & Carry, Camelot, Central Trains, Danone, Greencore, Group 4 Securicor, McDonaldís Restaurants Limited, MITIE Group Plc, Powergen, E.ON UK, Welsh Assembly Government, TUI UK (includes Thomson Holidays) and Severn Trent Water.
Gail Franks is new managing director of Summersault Communications
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