GAAPweb sign partnership deal with Sift Media

GAAPweb, specialist jobsite for finance and accounting professionals, has signed a partnership deal with Sift Media, one of the UKís leading online business-to-business publishers.

The partnership will help to extend GAAPwebís reach across the finance and accounting recruitment audience, focusing particularly on Sift’s well-established AccountingWEB.co.uk, Finance Week and PracticeWEB communities.

Working with these B2B communities will see GAAPweb jobs positioned regularly alongside Sift Media’s editorial content. In addition, GAAPweb jobs will appear in a range of email bulletins, driving web traffic to specific roles, jobs or sectors, and helping to promote GAAPwebís services.

GAAPwebís clients will also benefit from the partnership. Their vacancies will receive increased exposure on Sift Mediaís online accounting and finance community websites, raising their profile across this lucrative audience.

Graham Ruddick, Managing Director from GAAPweb, said: ìWe are very excited about joining forces with Sift Media. It will strengthen the GAAPweb brand within the accounting and finance community and give an enhanced experience to both our candidates and clientsî

Ben Heald, CEO from Sift Media, said: ì ’AccountingWEB.co.uk and GAAPweb have been kindred spirits for a long while. Adding Finance Week to the mix gives the partnership excellent commercial logic. And these days, good internet business is increasingly based on partnership, rather than building one’s own ’walled gardens’.