Associated Northcliffe Digital (AND), the digital consumer division of DMGT, today announces the acquisition of Broadbean Technology, Europe's leading provider of online job advert distribution and response tracking solutions for the recruitment industry.
The acquisition provides Broadbean with access to AND's extensive resources and breadth of experience in the digital arena. Under the terms of the deal Broadbean will maintain its brand name, continue to be led by the current management team from its headquarters in Canary Wharf and retain all its current employees.
Since its launch in 2002, Broadbean has enjoyed rapid growth. It has doubled in size for each of its six years of trading and built an enviable reputation for excellent customer service in the process. The multi-award winning business has more than 50 staff and distributes in excess of 1.5million adverts to a network of over 700 job boards every month.
Broadbean has over 1,000 clients including many of the world's leading recruitment consultancies and a large number of major employers. In excess of 25,000 individual users rely on its systems every day to help meet their recruitment needs.
Commenting on the deal, Dan McGuire, managing director of Broadbean said: This is a very exciting time for the business. We have an ambitious international strategy and our board felt that AND, with its impressive global reach, was the right home for Broadbean. With the substantial backing of AND, we have every intention of becoming a significant global player in the near future.
Broadbean's founder, Kelly Robinson, added In our first meeting with AND we were introduced to a team of people who truly understood our business. Through discussions it became quite apparent that they would be the ideal group to help accelerate our global expansion. Combining AND's resources with the drive and talent of the Broadbean team is a powerful boost to our ongoing aim of posting the world's online adverts.
Dan Martin, business development director, Associated Northcliffe Digital, said: Broadbean is an ambitious young company with a best-in-class technology set. It was apparent from the outset that its team and offering would complement AND's existing capabilities in technology and recruitment. We look forward to helping realise their plans for international expansion and further growth going forward.
Broadbean Technology becomes the 14th company to be acquired by AND as part of an ongoing strategy to build a leading position in the core classified verticals of recruitment, property, motors and dating.
DMGT Acquires Broadbean

Broadbean Technology joins fast growing AND online portfolio




