Mountain View - The most respected and widely used career planning instrument in the world just got better. After six years of research, CPP, Inc., has launched a new edition of the Strong Interest Inventory(R) assessment--the first update since 1994. The upgrading of the analytics and reports, and the addition of key business and information technology occupations make the new Strong much more useful and more relevant to todayís career seekers.
For more than 75 years, the Strong Interest Inventory instrument has helped individuals understand their personal styles and preferences--and then identified the jobs and professions that may be a good match. Thatís the Strong most people know, says David Donnay, CPPís Divisional Director of Research. They completed the assessment in college or high school and a counselor helped them identify 10 to 20 job titles that might fit their interests and nature best. That is still the number one use of the Strong, but there are also many other, more sophisticated applications.
Donnay directed and participated in a six-year research project that incorporated the questionnaire results of more than 25,000 individuals, and built on the research efforts of outside experts. Our research division is unparalleled in the assessment industry, says Jeff Hayes, co-president of CPP. There are competing career assessment tools, but the Strong has the largest and most representative database as its foundation.
The result of this effort is a revised and updated tool that reflects the dynamic core of todayís workplace: employees motivated by different tasks, values, and organization cultures, each responding differently to various learning environments and leadership and communication styles. Those who know the Strong from school may be surprised to learn that it is also used widely for career development and work-life balance by corporate trainers, counselors, and executive coaches, says Donnay.
The newly revised Strong provides participant results on 244 Occupational Scales and more than 40 other scales and themes, yielding an enormous amount of information for the practitioner. The revised reports include the Strong Profile (Standard, College, and High School Editions), Strong Interpretive Report, and the Strong and Skills Confidence Inventory Profile.
Distributed by HR Marketer.com
CPP, Inc., Launches Major Update of Strong Interest Inventory(R) Assessment
First new edition in 11 years based on 6 years of research
