The challenge
As one of the worldís most successful airlines, it is vital for British Airways to provide a recruitment process that mirrors the full service experience enjoyed by passengers. 
The sheer size and diversity of their operations produces many varied career paths - from school leavers to experienced professionals - with positions ranging from engineers to customer services. For BA one of the challenges of having such a popular brand is the sheer volume of applications. Treating each one individually was creating a significant workload with the previous systems.
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Case study on British Airways recruitment - i-grasp.com
As one of the worldís most successful airlines, it is vital for British Airways to provide a recruitment process that mirrors the full service experience enjoyed by passengers.
