Branding Expert Robert Turtledove Joins TheLadders.com as Chief Marketing Officer

TheLadders.com, the $100,000 jobs website, announced today that Robert Turtledove has joined the company as Chief Marketing Officer. In this role, Turtledove will help lead the global brand expansion of TheLadders.com.

A seasoned executive with experience across a number of revered marketing and communications programs, Turtledove brings 24 years of consumer marketing expertise to TheLadders.com. He has held positions with some of the worldís most well-known brands and companies including PepsiCo and YumBrands, Metromedia Restaurant Group, Frito-Lay and Lever Brothers.

ìRobert has truly amazing experience. He is one of those rare executives who is both a visionary ideas person and a hands-on manager who sweats the details and makes things happen,î said Marc Cenedella, president and CEO of TheLadders.com. ìIn his years working to build some of the worldís premier brands, heís continually set himself apart for his ability to drive results and harness new opportunities. We look forward to Robertís contributions as we expand our brand globally with the launch of TheLadders.com Europe, our RecruitLadder Premium enterprise product and ñ on the horizon ñ our $200k market brand extension.î

Turtledove joins TheLadders.com from Metromedia Restaurant Group, a $1.2 billion chain of 800 US and international restaurants, which includes Benniganís, Steak and Ale, Ponderosa and Bonanza Steakhouses. He served most recently as the Chief Concept Officer. Turtledove joined Metromedia from LiveAdvice.com, an Internet-based information service where he was as Chief Marketing Officer. Prior to that Turtledove had a successful tenure with PepsiCo and YumBrands, where he held a variety of senior marketing positions, including Vice President, Marketing for Pizza Hut Internationalís 4,000 restaurants around the world. Turtledove has also led marketing initiatives on the agency side for Mountain Dew and Frito Layís Tostitos and Layís brands. His career in brand management began at Lever Brothers in South Africa.

ìTheLadders.com has managed to not only build a phenomenally strong brand in such a short time period, but the company has really carved out its own entirely new business category,î said Turtledove. ìThe possibilities to expand on that strong foundation are limitless. I look forward to working with this sharp executive team to take on an even broader swath of the market.î

Born and raised in Zimbabwe and educated under their British public school system, Turtledove received his Bachelor of Business Science degree, with honors, from the University of Cape Town in South Africa. Currently residing in Plano, TX, Turtledove and his family are in the process of relocating to New York City, home of TheLadders.com headquarters.