Greatfleet plc, the AIM quoted holding company of recruitment consultancies Qualitas People Solutions and Longbridge Search & Selection, has unveiled a new corporate identity.
Colin Gerstein, CEO of Greatfleet said: ìSince the conclusion of our strategic review in November 2007, we have rationalised Greatfleetís trading brands, and re-focused our activities both by sector and region. This is a new start for Greatfleet and our new brand reflects that.î
The Groupís website - www.greatfleet.co.uk - has also been redesigned. Colin Gerstein unveiled the new look to the company's 130 employees today.
Colin Gerstein said: ìGreatfleet helps make and shape peopleís careers, and in turn has a huge influence on their lives. Understanding that with influence comes responsibility, we are committed to pursuing business success while standing for uncompromising integrity and high ethical conduct. Our fresh corporate identity echos that. And unlike the old brand, which had no thought or distinct message behind it, this one is designed to develop any web and print presence in terms of brand recognition.î
The re-branding exercise was carried out by Blackbridge Communications who were also responsible for the rebrand and relaunch of Longbridge Search & Selection.
GreatFleet unveils new corporate identity
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