An Easier Life For Ad Agencies

MyLongLunch launches MLL-Mail, an innovation which will help advertising agencies keep up to date on all the latest offers in the market.

Today, MyLongLunch LLP launches yet another innovation, MLL-Mail.

Speaking about the launch, Jamie Leonard, Managing Director of MyLongLunch LLP said ìWe spoke to a lot of agency contacts and asked them what they thought of email alerts in general. The feedback we got was that most sites split their audience down into Media and Agency. If I worked in the digital department of Carat, for example, and I kept getting email alerts about press deals, Iíd go blind to them. The same problem would arise if I only dealt with RBS for TMP and I received emails about a nursing website. The point is, if itís not relevant, I donít want it in my inboxî.

Jamie continued, ìWe only want our users to receive emails they have specifically asked for, and thatís what makes our offering so unique. Agencies can select countless combinations from 10 different criteria in order to shape their email update profile to be as specific or as broad as they want them. Users can also define ìsearch stringsî and set up multiple alerts with different criteria.î

This new development is an extension of the whole purpose of the MyLongLunch website - to simplify and modernise the process of selecting and booking media space, and to give back to ad agencies and media owners some of that precious commodity: time.

The new developments come at a good time with the appointment by MyLongLunch of new Agency Relationship Manager, Matthew Wise. Jamie commented ìthe appointment of Matthew is yet another indication of our commitment to advertising agencies and our desire to work with themî.

For more information on this topic or to schedule an interview with Jamie Leonard, call 020 7183 1227 or email Jamie@mylonglunch.com.