Workcircle and Optimal Internet improve recruitment efficiency

Workcircle, the UK job search engine, and Optimal Internet, the recruitment solutions web technology provider have teamed up to drive more high-quality jobseekers to Optimalís client sites.

Optimal creates recruitment websites for clients as a managed service, giving them all the flexibility of an advanced recruitment site, without the headaches of building or managing the site. An essential part of this service is driving traffic to the sites, to maximise the quality applications that their clients receive.

ìBuilding a recruitment site and not driving traffic to it is a waste of moneyî, says Bruce Stander, MD of Optimal Internet, ìbut buying traffic is a complex business, and itís easy to overpay and get jobseekers who arenít suited to the vacancies you haveî.

So Optimal has teamed up with Workcircle, the UKís premier search engine for jobs. Workcircle sources jobseekers through massive dynamic ad campaigns across the major search engines, and funnels them towards exactly the right jobs on its customerís sites. Workcircle lists hundreds of thousands of current job vacancies from job boards, agencies and employers across the UK, and uses advanced search technology to ensure that the right candidates find the right jobs. ìWhen a candidate finds their job on Workcircle, when they click on the job in our listings, theyíre sent straight through to the actual job on the advertiserís siteî, says Simon Appleton, CEO of Workcircle. ìThis gives the advertiser full control over the application process, and letís them build a direct relationship with the candidateî.

Optimalís client sites are now tightly integrated with Workcircle ñ automatically updating their listings on Workcircle, and tracking jobseekers received. ìWorking with Workcircle has helped us offer an even better solution to our clientsî, says Stander, ìand weíre looking forward to developing new services and technology with Workcircleî.

Appletonís pleased too, ìItís great to find a company thatís pushing online recruitment solutions forwardî, he says, ìand Optimal Internet has proved the perfect partnerî.

www.optimalinternet.co.uk