Monster(R), the global online careers and recruitment resource and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST), today announced the appointment of Joan Blackwood to the position of Chief Marketing Officer for North America. In her new role, Ms. Blackwood will lead all aspects of Monsterís overall marketing strategy to reinforce the Companyís position as North Americaís preeminent online career site.
Blackwood has more than 20 years of experience in strategic marketing, advertising and communications. Most recently, she served as senior vice president of worldwide marketing at CA, formerly known as Computer Associates, where she ran the global marketing organization.
We are delighted to welcome Joan to our senior management team, said Doug Klinger, president, Monster North America. Joanís extensive marketing and branding background, proven track record of performance, and dynamic leadership skills will help reinvigorate our traditional, direct and online marketing strategies.
Prior to joining CA, Blackwood served as senior vice president, director of strategic marketing for Bank of America, where her duties included running the marketing for the brokerage subsidiary. Previously, Blackwood held positions as vice president of branding, advertising and image with Royal Bank of Canada (RBC), and also led branding efforts at Morgan Stanleyís asset management organization.
Blackwood began her marketing career as a copywriter in consumer retail marketing and spent several years as an account supervisor with an advertising agency. She holds a BA in Journalism from Indiana University.
Monster Names Joan Blackwood Chief Marketing Officer for North America
Ms. Blackwood will lead all aspects of Monsterís overall marketing strategy to reinforce the Companyís position as North Americaís preeminent online career site.
