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Stuart Gentle Publisher at Onrec

The Ugly Betty syndrome

The fashion magazine Mode could well have been taking advice from Chesterís longest established recruitment firm The Business Connection when it hired its new assistant, the heroine of the TV show, Ugly Betty.

The fashion magazine Mode could well have been taking advice from Chesterís longest established recruitment firm The Business Connection when it hired its new assistant, the heroine of the TV show, Ugly Betty.

From glitzy American drama to the real world of business, the horns and halo effect is a common problem facing employers: the danger of hiring a well presented, professional looking angel who turns out to be the devil in disguise once through the door.

The Business Connection knows how to select the best candidates for the job, using exacting recruitment procedures with in depth candidate interviews to determine who, like Betty, has substance behind the style.

Managing Director of The Business Connection Kirsty Craig said:

It is true that people sum up each other very quickly on appearance, but we provide the comprehensive information needed to make a balanced decision. In Bettyís superficial world of high fashion, image is everything, but employers have to move away from deciding whether to make a job offer within the first four seconds of an interview based on looks. Whilst presentation is important, the candidatesí CVs are thoroughly checked and refined and their interview techniques are rehearsed at The Business Connection. It is the candidateís ability to do the job and their attitude that is of ultimate importance rather then their looks.î

The Lower Bridge Street based recruitment agency forwards CVs to employers with an overview profile of the candidate, to give a more accurate evaluation of the candidateís suitability.

The agency uses interviews with no ífití in mind, allowing the candidate to get what he/she really wants out of the interview instead of tailoring their answers to fit a certain role.

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