Bornto change the way we do business

The recruitment industry has today been given notice of a pending Armageddon in the battlefield of innovation and technology linked to its marketplace, courtesy of two of its stalwarts; Gareth Osborne and Colin Minto. The two long-standing colleagues, both formerly with the professional body, REC, have joined forces to launch Bornto Limited (Bornto), a company billed by them as the A-Team of recruitment IT and technology. They promised to get to grips with the melee of mismatched products and services available in the recruitment arena and offer intelligent advice to busy owner managers and operators struggling to embrace recruitment technology and online solutions for maximum effect.

Gareth Osborne, formerly the Chief Executive of the Recruitment and Employment Confederation (REC) had many years in the field of innovative technology before joining the trade body and holds a doctorate in Business Innovation and Entrepreneurship. Colin Minto is the ex Managing Director of RECís technology subsidiary and a leading traditional and online recruitment industry technology specialist. Both have been outspoken about the ëconfusioní in the marketplace and the cavalier way in which developers see the recruitment industry as a soft touch. ìSome are charging top notch prices for bargain-basement products and services and our users, clients and workers are losing out as a resultî, says Osborne. ìColin and I have teamed up to level the playing field for jobseekers in the employment markets and support the global staffing community to embrace and integrate good technology and the latest innovations into their operational processesî.

By forming Bornto they will bring emerging and innovative technology, support services and business protocols to the forefront of employment stakeholderís current and future strategic thinking, which will enable staffing businesses to reduce and limit their cost of candidate acquisition, improve their ability to manage and retain jobseeker talent and deliver enhanced service levels to their clients.

ìJobseekers in our opinion are the most important element of the recruitment process because they are the lifeblood of the staffing solutionî, Gareth commented. ìManageable volumes of suitable jobseekers need to be accrued in line with clientsí demands, otherwise candidates are potentially left disappointed and placements and assignments obviously donít get filled, which impacts on a recruiterís bottom lineî.

Garethís and Colinís considerable experience in both the traditional and online recruitment industryís and their frustration regarding the lack of clarity in the existing and emerging technology markets has led them to formulate a business, which will support innovative thinking recruiters to identify, appraise and understand how technology and progressive business thinking can add value to their operation and achieve an optimum return on investment.

ìTechnology can make the single largest positive or negative impact on a business or industry! The difference between achieving one or the other is dependent on how you integrate or apply technology into your processesî, said Colin.

He continued; ìIt is disappointing to hear that many jobseekers feel they are treated as no more than a commodity in the employment landscape. We believe this is simply a result of how easy it is these days to send CVís and apply for positions via email, online recruitment channels and emerging technologies, which has the unfortunate affect of overloading the recruitment consultant or corporate recruiter. There is no-one to blame here, itís purely a consequence of technological progress. Technology developers are focussing on the issues and are creating outstanding solutions and it is these we want to showcase to recruitersî.

Collectively, Gareth and Colin have an unrivalled profile and network in the traditional and online recruitment, emerging technology and innovation community, which is why the formation of Bornto has been seen by many in the recruitment industry as an obvious and welcomed move by them.

Gareth concluded; ìIf you are an innovative thinking recruiter and want to be one of the informed then please get in touch. If we can build a community of recruiters who embrace and adopt progress and change in one of the most dynamic and challenging marketplaces, we can ensure the UK staffing industry continues to lead the field in the provision of ethical and valued work seeking services to the UK jobseeking populationî.

For more information and to contact Gareth and Colin visit: