Time to stand up and be counted

Now two years old and more successful than at any point in its short history, internet job board northwestjobs.co.uk has decided itís time to show everyone that theyíve come of age. And in the world of online media, that means one thing ñ getting your traffic figures independently verified to JICWEBS standards.

According to the northwestjobs.co.ukís Sales Director, Alex Rossi:

The site has been in operation for two years now and in that time weíve resolutely stuck to our original ethos, ticking all the boxes for employers and job seekers in the northwest. As a result, weíre now the regionís largest independent recruitment website.** By having the site audited in this way, we feel weíll really be able to consolidate our success ñ instead of simply telling people how great we are, we can actually let them see for themselves!î

The company theyíve chosen to do undertake the audit is ABC Electronic. Recognised and trusted throughout the online media industry, their audited data provides a trusted and robust currency on which media space can be bought and sold. It also gives the market independent assurance that a website is attracting the size of audience it claims.

Richard Foan, Managing Director of ABC Electronic, comments:

ìWe are extremely pleased to welcome northwestjobs.co.uk into registration, and look forward to the announcement of its first independently audited traffic figures. As more sites commit to delivering accountability and transparency by having their traffic figures audited, the online media industry can continue to secure a justifiably larger share of marketing spend.î

This sentiment was echoed by Ricky Wheeler, the Marketing Director of Broadbean Technology ñ a company which plays a key role distributing vacancies to the countryís major job boards:

The rise in the number of job boards operating in the UK over the past 18 months has resulted in a need for greater clarification on job board performance. We are very pleased to be working alongside northwestjobs.co.uk and other ABC Electronic members who are confident they can meet their deliverables and publish independently audited traffic figures to back this up.

ABC Electronicís figures should be published by early March and are expected to confirm northwestjobs.co.ukís rightful place among the UKís largest job sites.

** Publishers statement