Harvey Nash appoints Pure360.com to reach jobseekers online in the USA

Global recruitment agency Harvey Nash has begun a worldwide roll-out of its email marketing system to target jobseekers across the pond more effectively.

Email and SMS marketing company Pure360.com won Harvey Nashís US email marketing account after picking up the recruiterís UK business in August last year.

Harvey Nash currently sends around 80,000 emails a month to jobseekers and clients in the UK, and will send 40,000 a month in the US. The US is the recruitment agencyís second biggest market.

Although Harvey Nash still occasionally sends paper newsletters to jobseekers and clients, the company says that its strategy is to use email is its key marketing tool.

ìCarefully targeted email is an integral part of the way Harvey Nash maintains relationships with both clients and candidates,î said Robert Grimsey, Business Systems Director at Harvey Nash. ìThe Pure360.com system has been fundamental in allowing us to achieve this simply and effectively.î

Following a testing period in the US, Pureís email solution will be rolled out globally.
Pure360.com is currently in talks with two other global recruitment companies to run their email marketing campaigns.

ìPure has again proven itself with a system and service that warrants a global rollout,î said Darren Fell, founder of Pure360.com. ìHaving already done this across Europe for Lateralís client Leviís and for RS Components globally, we are well placed for this sort of business.