Hispanics recently have become Americaís largest ethnic minority and increasingly play a major role in the U.S. workforce. Yet many Hispanic employees are unintentionally being excluded from most benefit enrollments and thus miss out on valuable and needed benefits.
Communicating benefits to and enrolling Hispanic workers who speak little or no English is a challenge facing many U.S. employers.
Until now, a ìHispanic enrollmentî meant simply hiring some bilingual enrollers. But the actual enrollment is the result of a benefit communications process that determines employee interest and participation in the enrollment.
A study of barriers to health coverage for Hispanic workers concludes, ìThe [benefit materials] are many times not written in Spanish, making it very difficult for non-English speaking employees to have access to this information, [which] affects the number of new hires that enroll and participate in such programs.î (Snapshot in Time Close-Up, State Public Policy Group, 2000)
In response to this pressing need, Cornerstone Enrollment Services announces its comprehensive, turnkey Hispanic Enrollment Service.
Cornerstone provides a turnkey Spanish-language enrollment, providing all the materials and services ó not just bilingual enrollers ó necessary for a successful enrollment:
-- Customized pre-enrollment communication materials in Spanish, including paycheck inserts, product brochures & information, flyers & posters, personalized benefit statements, group presentation materials, and one-on-one marketing materials;
-- Bilingual presentations for group meetings;
-- Bilingual career benefit counselors;
-- Insurance policies in Spanish (certain carriers only).
In order for many Hispanic employees to understand the benefits being offered during an enrollment, pre-communication materials in Spanish are essential, said Sylvia Tellez, the bilingual Director of Hispanic Enrollment Services for Cornerstone. Unless they know what benefits the enrollment is providing, Hispanics tend not to participate, even when bilingual benefit counselors are provided.
With its Hispanic Enrollment Service, Cornerstone can help brokers and employers design and implement an enrollment that will include, educate and enroll Hispanic employees. The service integrates seamlessly with English-language enrollment.
To learn more about Cornerstoneís Hispanic Enrollment Service, call Nelson Griswold toll free at 866.370.3401
Distributed by HR Marketer.com
Turnkey Hispanic Enrollment Service Communicates and Enrolls Benefits en Espaol
Cornerstone Enrollment Services Meets Communication Needs of Spanish-Speaking Employees
