Overture Services, Inc., a wholly-owned subsidiary of Yahoo Inc. today announced that it will be re-branded Yahoo! Search Marketing Solutions and will bring together its sponsored search offerings and Yahoo!ís listings submit products under the new banner. Through Yahoo! Search Marketing Solutions, advertisers of all sizes will enjoy convenient access to the industryís most comprehensive suite of search marketing and related products and services.
Overture will formally change its brand in the U.S. early next quarter. After the U.S. re-branding is complete, Overtureís international markets ñ except for Japan and Korea ñ will be re-branded at a later date. Several products within the suite will be re-named once Overture assumes the Yahoo! brand in the U.S.
Yahoo! Search Marketing Solutionsí suite of offerings will include the following products:
Sponsored Search Listings, the flagship search advertising product
Content Matchô, Yahoo!ís contextual advertising listings
Local Matchô, Yahoo!ís local sponsored search offering
Site Matchô Self Serve and Site Match Xchangeô, Yahoo!ís search URL submission products
Marketing Consoleô, which enables advertisers to track campaign performance across multiple online channels
Search Optimizerô, which allows advertisers to improve their campaign performance and reduce the amount of time spent managing their listings
The group will also continue to enhance and expand Yahooís network of sponsored search distribution sites.
In conjunction with the re-branding, Yahoo! will launch a new Advertising Solutions Center in the U.S., through which businesses can plan and buy Yahoo! Search Marketing Solutions products. In addition, the new center will offer marketers information about Yahoo!ís customized, creative media solutions, providing them access to the largest set of search marketing and brand advertising solutions on the web.
ìOur mission is to be essential to marketers of all types around the world,î said Ted Meisel, Senior Vice President, Yahoo! Inc. ìUnifying all of our search marketing and related products under one banner and one common approach reflects our commitment to integrate and simplify online advertising, allowing businesses of all sizes to take advantage of the Yahoo! search marketing solutions that best fit their marketing goals.î
Overture Services to become Yahoo! search marketing solutions in the U.S.
Will offer sponsored search and submit products, providing one-stop search marketing resource for businesses
