The Chartered Institute of Marketing (CIM) has appointed Christine Cryne as Chief Executive Officer. Cryne joins from a high profile role as Executive Director of the Muscular Dystrophy Campaign. During her time there, membership increased by 20% and turnover significantly increased. She was previously Marketing Director at Help the Aged and has broad marketing experience with roles at IPC Magazines, Sharwoods, RHM, Schweppes and Unilever.
The wealth of commercial, marketing and senior business management experience Christine brings represents a great asset for CIM, says CIMís International Chairman, Paul Gostick. This experience has been developed in sectors as varied as charities, publishing and FMCG. She benefits from considerable involvement with organisations that possess similar branch and member networks to our own.
Cryne will continue to work in a volunteer capacity for the not-for-profit íCampaign for Real Aleí, where she has been involved for over 15 years. Cryne has put a particular focus on membership recruitment; during her tenure, membership and turnover have quadrupled.
Cryne takes over the role from Interim CEO John Coke, who has managed CIM since April 2004. Cryne will take up her post in March this year.
CIM is the worldís leading professional body for marketers with over 50,000 members worldwide. It was formed in 1911 and is the only marketing body to hold a Royal Charter, being able to confer Chartered Marketer status.
The Chartered Institute of Marketing has appointed Christine Cryne as chief executive officer
Cryne joins from a high profile role as Executive Director of the Muscular Dystrophy Campaign
