The British Psychological Society (BPS) has awarded its key Level B accreditation to cda for training in its new psychometric test, cdaq. This means cda, the Leeds-based organisational development and change management consultancy, is now one of a limited number of companies in the UK that are accredited by the BPS to run Level B training.
This important recognition follows the formal launch of cdaq on November 1, 2004.
cdaq, which represents a new approach to personality testing based on cognitive psychology and neurolinguistic programming (NLP), has undergone several years of rigorous empirical testing. This was undertaken with the cooperation an extensive range of private and public sector organisations, including Toyota GB, Alpha Airports Group, Northern Foods and Essex County Council.
The cdaq psychometric test has been successfully applied in various scenarios, including training, recruitment, personal development, teambuilding and coaching, with users reporting that it is able to accurately identify thinking and behavioural preferences in their employees and recruitment candidates.
Dr Paul Brewerton, cdaqís Technical Director, led the development and accreditation of the Level B training course, and the new perspective on behaviour at work provided by cdaq excites him: ìWhen we explored the NLP phenomenon and the notion of metaprogrammes, we found solid ideas supported by robust psychological theory which provided a sound basis for understanding peoplesí behaviour and thinking.î
ìOver 60% of UK employers utilise psychometric testing, but many of the existing tests have become over-familiar to candidates,î states Caroline Dunk, principal of cda. ìUnfortunately, the demand for something new and relevant has frequently resulted in the proliferation and influx of poorly designed and validated personality tests. However, cdaq offers a fresh perspective on behaviour at work, backed up by robust reliability and validity data and BPS-accredited training.
ìBritish Psychological Society Level B accreditation is widely recognised as a clear benchmark standard, underlining that cdaq represents a very real alternative for organisations wishing to replace outdated psychometrics with a new, high quality personality profile.î
British psychological society award accreditation to training in new psychometric test
cda is now one of a limited number of companies in the UK that are accredited by the BPS to run Level B training. <br>
