Senior advertising moves at Guardian Newspapers ltd

Guardian Newspapers Ltd (GNL) has announced a number of changes within the senior management team of the Advertising Department.

Stuart Taylor, currently Advertisement Director will take on the new role of Commercial Director. This more strategic position will allow Stuart to focus on ensuring the success of the future Guardian and Observer format changes in the advertising community. He will also lead strategic activity around the development of future revenue streams, in particular the second phase of implementation for Guardian Recruitment Solution (GRS).

Helen Bird, currently Head of Guardian Recruitment Solutions (GRS) is promoted to the role of General Manager GRS. Chris Pelekanou, currently Head of Display Advertising, and Adam Freeman, currently Head of Commercial Development for Guardian Unlimited are both promoted to the role of Deputy Advertisement Director. All three will operate at the same level of seniority and report directly to Stuart Taylor. They will continue to direct their current areas of responsibility in addition to taking on extra operational and management responsibilities from Stuart. Adam will also retain his joint report to Simon Waldman for the development of Guardian Unlimited revenues.

Carolyn McCall, Chief Executive of Guardian Newspapers Limited, said: ìStuart has been an outstanding Advertisement Director. This new position will play a critical role in the commercial success of GNL as we prepare for significant changes for our newspapers. We have a formidable team in the ad department with real depth.î

Stuart Taylor, Commercial Director of GNL, said: ìThe well-deserved promotion of Helen, Chris and Adam builds a fantastic team covering display, recruitment and online. We have by far the strongest management team of any national newspaper Ad Department.î