Top-Consultant.com, the specialist job site for the Management Consultancy sector, has again achieved record readership figures for the month of September 2004. 157,000 people* used the niche site this last month, up from 100,000 people in the Autumn period of last year.
The growth in readership is staggering when compared with the mass-market job boards. Workthing.com, just recently sold to Hotgroup plc for 6 million, reported at the time of the sale that it had around 500,000 users - a readership that has to meet the candidate demand of recruiters across all industry sectors.
Top-Consultant Director Tony Restell commented It is an indication of the following we have established within the management consultancy world that almost a third as many people use our niche website as turn to many of the major-name mass-market job boards. Within the last weeks we have seen dozens of new campaigns entrusted to Top-Consultant.com by the likes of Accenture, Deloitte and PricewaterhouseCoopers. Our flourishing readership and prestigious client list pay tribute to the contribution of niche market players in the overall growth of the online recruitment industry during the last 5 years.
Asked what has produced Top-Consultant’s success, Restell pointed to the sizeable investment that has been made in valuable content and resources for the Management Consultancy job-seeker. Many job boards rely solely on having a good selection of jobs to attract an audience, and then try to squeeze as many applications as possible from this audience. We have long recognised that great content and resources can attract a much wider readership of both passive and active candidates, increasing our value within the recruitment marketplace. By focusing on helping candidates, we produce high levels of repeat traffic and referral traffic that would be the envy of many in our sector. Initiatives like our careers fairs, candidate toolbar and audio content are differentiators that our readers have really come to value.
Revenues at Top-Consultant have doubled each of the last two years and similar growth is expected again this financial year. With management consultancy recruitment growing leaps and bounds, we have every expectation that business will double again this year too concluded Restell.
* denotes Unique Visitors, the industry standard for measuring job board traffic volumes
Top-Consultant.com hits yet another record month
Management Consultancy recruitment sector continues to soar
