The Privacy Shield was introduced in June 2016 following the decision by the European Court of Justice declaring the previous “Safe Harbour” rules invalid. The new rules are considered to offer a higher protection to personal information.
“The rules which underpin the storage of personal data are in the process of changing dramatically. The new Privacy Shield is important for Search firms that share data between the UK and US but is actually far less significant than the coming GDPR rules that will dramatically impact on how the Search industry operates,” explained Dillistone Systems’ Managing Director, Jason Starr.
“These rules, which will be enforced from 2018, will dramatically raise the bar on privacy standards and will come with fines that are large enough to destroy virtually any search firm in the industry – and, indeed, virtually any supplier! We are committed to ensuring that we invest in our technology and infrastructure to help our clients stay within the rules,” added Jason Starr.
The Dillistone Systems Privacy Shield certification may be seen here: www.privacyshield.gov/participant?id=a2zt0000000TPDbAAO
To search for your vendor, enter the name of the supplier here: www.privacyshield.gov/list
