The type of data profiling used by retailers and advertisers could soon become commonplace in the workplace, according to the second in PwC’s Future of Work series. The report: ‘The future of work: A journey to 2022’ reveals that nearly a third of people would be happy for their employer to have access to their personal data, such as social media profiles. This data could be used by employers to understand what motivates their workforce, reasons why people might move jobs and to improve employee well-being