Former recruiter Amelia Brooke has built a career-coaching business around a problem she saw on the recruitment desk: capable candidates can struggle to explain what they offer and what they want from their next move.
Her business, Amelia Brooke Career Vision, began with CV writing and now combines career clarity, personal branding and targeted job-search support.
“My role is to help people understand, articulate and feel good about their professional value.”
Amelia Brooke, founder of Amelia Brooke Career Vision
Clarity before applications
Brooke says her work in international recruitment exposed her to large volumes of applications and limited time to assess them. A poorly presented CV could leave a promising candidate overlooked, even when the document did not reflect their capabilities.
She initially developed her service alongside a full-time job. Over time, she found that some clients wanted a rewritten CV before they had decided which role they were targeting or why they wanted to move. She expanded her support to address those questions first.
Her process starts with three questions: who do you want to be, what do you want to do, and what do you want to have? These cover professional identity, the role itself and practical requirements such as salary, flexibility and family commitments.
Understanding the role beyond the advert
Once those priorities are clear, Brooke encourages clients to research target organisations, speak with people doing relevant jobs and map their existing networks. She argues that these conversations can reveal working conditions, progression opportunities and practical constraints that a job description alone may not explain.
Her wider service includes interview preparation and salary negotiation. She also emphasises that coaching cannot replace the individual’s own relationship-building or participation in interviews.
Why it matters for recruiters
A useful implication for candidate conversations is to establish goals and constraints before concentrating on presentation. A clearer brief can help recruiters assess whether an opportunity fits the person, while an effective CV still needs to explain relevant experience and achievements.
This is Brooke’s account of her approach, rather than a comparative study of job-search outcomes.
Photograph of Amelia Brooke supplied by Newspage.
