WorkLight selected AS A WINNER for the Red herring 100 Europe 2008

YAKUM, ISRAEL and MALTA ñ Red Herring today announced that WorkLight, an Enterprise 2.0 Company, is a recipient of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

WorkLight provides secure and scalable server-based software that allows the enterprise to leverage consumer Web 2.0 tools and services that their employees currently use at home, for business purposes. By making popular tools such as personalized homepages (iGoogle, Microsoft Live, etc), social networks (e.g. Facebook), RSS, desktop widgets and gadgets, social bookmarking and other tools enterprise-grade, organizations increase employee productivity, gain a competitive edge and foster collaboration and mindshare among employees.

ìThis yearís impressive list of winners demonstrates Europeís emergence as a major player in the global technology sector,î said Red Herring Editor-in-Chief, Joel Dreyfuss. ìThe exceptional accomplishments of European technology companies and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.î

Red Herringís lists of top private companies are an important part of the companyís tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Shahar Kaminitz, WorkLightís CEO and founder comments, ìReceiving a Red Herring 100 Europe award substantiates our vision and shows that consumer Web 2.0 technologies are making an impact within the corporate world and becoming a business tool for companies and employees. As the workplace transforms, we are seeing increased adoption of these technologies by Global 500 companies and smaller organizations alike.ì

Red Herringís editorial staff rigorously evaluated more than hundreds ofprivate companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

To honor the CEOs of Red Herring 100 Europe companies, Red Herring has invited each CEO to present his or her company at its Red Herring Europe 2008 event. Scheduled for April 14-16, at the Westin Dragonara Resort, this intimate, three-day event is themed ìAhead of the Curveî and will explore how European firms are leading the charge in many technology sectors, gaining the competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.