whatmedia.co.uk Research good news for jobsites

whatmedia.co.uk the online recruitment directory used by advertising agency planners to research media recently carried out in depth independent research into user opinions of the site.

Quantitative research via an online survey was carried out first to gauge broad user feedback with nearly 300 agency personnel taking part. The following key findings were published in April 2008 and further substantiate whatmedia.co.ukís proposition as the platform for jobsites to market themselves to ad agencies.*

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92% consider whatmedia.co.uk to be the best source for recruitment information

99% agree that whatmedia.co.uk provides fast access to media information

99% of users are satisfied they can find what they are looking for on the site

98% of users would recommend whatmedia.co.uk to others

This was followed up by usability testing which involved in-depth interview sessions with eight recruitment advertising agency account personnel who were asked to carry out a range of tasks to test the siteís functionality.

Jessica Stoddart, Senior Research Executive, commented:
ìThe online survey revealed a high level of satisfaction with whatmedia.co.uk. We recommended usability testing as a way to gain a detailed understanding of the user experience offered and explore these areas in more detail. During testing, users are observed using the site and conducting typical activities. Through listening to what they say and observing their behaviour, we are able to provide a full overview of how the site is used and recommendations for how it could be enhanced.î

Website director Richard Andrews commented:

ìThe original questionnaire results were overwhelmingly positive and are already being used to reinforce our sales story to media advertisers. The individual interviews serve to both remind subscribers of our commitment to improving the site and also give us a steer on future development.î

whatmedia.co.uk currently has over 1,000 jobsites listed on its database each containing a wealth of information for agency media planners to access.

If you publish a jobsite and would like to submit your details please e-mail matt.webb@rbi.co.uk or visit www.whatmediacentre.co.uk to fill out your details online

*Reed Business Research ñ Dec 2007 ñ April 2008