According to a study by the Online Publishers Association (OPA), video viewing online has reached the point where it is a routine practice for many Internet users.
The numbers are interesting because they point to a critical mass situation that has to impact the hiring process soon. If everyone is using video in the normal course of their life, they will ask why it is not used more for hiring.
The OPA video study was focused on the US but China is due to leap ahead of the US in broadband usage this year so it should be applicable here too. Plus we are just about to get 3G.
The study found that 24 percent of Internet users access video at least once a week, while 46 percent watch video at least once a month.
Looking back at previous new technologies we are just about at the stage when video will go mainstream. We have already crossed the chasm.
24% of internet users is not just early adopters.
Video Reaches Critical Mass for Hiring Process
by Frank Mulligan, Talent Software
