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Stuart Gentle Publisher at Onrec

Vertafore Benefits Changes Name to AMS Benefits

New Identity Leverages Strength of AMS Services

Vertafore Benefits, a provider of software and automation services for employee benefits brokers, today announced that it has changed its name to AMS Benefits(TM), effective immediately. The new name builds on the strength of the well-known and nationally recognized AMS Services brand and its leadership position in the insurance industry.

AMS Benefits will continue to offer its two state-of the-art software applications ó AgencyCenter and BenefitsCenter. Both products were introduced in 2004 and have been adopted by hundreds of brokers supporting more than 100,000 cumulative clients. AgencyCenter is a Web-based agency management system that helps brokers streamline and automate their sales, marketing, implementation, policy management and renewal processes. BenefitsCenter provides automated benefits administration solutions using portals for brokers, employers and employees.

ìWe added more than 200 agency clients last year, a real testament to our commitment to delivering high-quality solutions that meet market needs,î said S. Stuart Spector, general manager of AMS Benefits. ìThe AMS brand is synonymous with advanced technology and exceptional quality. Consolidating the company under one brand will allow us to leverage the outstanding success of AMS Services while introducing our products to a wider audience.î

Over the past 30 years, AMS Services has developed into one of the insurance industryís leading providers of innovative software products and services for independent agents, brokers, carriers, banks, managing general agents and other distributors of insurance and financial services.

ìWe fully embrace Vertafore Benefitsí decision to change its name and believe it makes terrific business sense,î says Elaine Lewis, MIS director with Gleason Inc., a PA-based diversified insurance, financial and technology company that has adopted Vertafore Benefitsí technology solutions for its agency. ìThe AMS name is among the most respected and trusted in the insurance industry and we look forward to working with the entire AMS family moving forward.î

ìThis is an ideal time to introduce all of AMSí products and services to property and casualty brokers as well as employee benefit brokers,î said Euan Menzies, president and CEO of AMS Services. ìAMS is clearly well positioned to be the primary supplier of software solutions throughout the insurance industry. We remain committed to provide high-quality, technology applications and outstanding service to our customers.î