UK marcoms expert Sue Farr join Motivcom Board

Motivcom plc, a marketing services group specialising in the business to employee sector providing incentive and motivation services to a range of UK and international clients, has appointed Sue Farr, one of the UK's most senior and highly respected marketing communications experts, as a Non-Executive Director to its board.

Sue is currently executive director of Chime Communications Limited, a leading PR, marketing and advertising group and is also a trustee of the Historic Royal Palaces.

Her previous roles include director of corporate affairs at Vauxhall Motors UK, European managing director of Golin/Harris International, and director of marketing for the BBC. During her time at the BBC Sue oversaw the re-launch of Radio One in addition to the launches of Radio 5 Live, BBC Online and BBC's digital television channels. She is also responsible for developing and implementing the first pan-BBC marketing strategy.

Sue is a past chairman of the Marketing Group of Great Britain, past director of the Marketing Society and is currently a fellow and member of the Chairman's Council.

Colin Lloyd, chairman of Motivcom commented: We are delighted that Sue has joined Motivcom as she brings a wealth of experience to the Board. We are confident that Sue will be a major asset to the company. Her appointment will strengthen the Board in preparation for our next phase of growth and we look forward to working with her. Sue's experience will be invaluable in continuing to provide a very high level of senior management expertise, and corporate marketing and communication direction. Sue will also help in providing challenge, objectivity and experience in planning the Group's future strategy to maximise the opportunities that the Group now enjoys from is status within its specialised business to employee sector.

On her appointment to Motivcom's board, Sue Farr commented: Motivcom has a leading position in the B2E sector which is showing strong growth. I am very impressed with their future plans and will look forward to helping the company achieve its objectives. The Executive team is highly focused, innovative and commercial. Working alongside them will prove a rewarding experience.