TradeDoubler, the pan-European digital marketing company today announced the appointment of ex-Yahoo! Group Head of Media Sales, Matt Adams, as International Sales Director. Adams will head up TradeDoubler's International Sales division, taking on responsibility for sales across TradeDoubler's 18 European countries and will work to further strengthen the company's international position.
Adams has spent the last 2 years at Yahoo! where he was responsible for building media agency relationships, prior to which he spent 6 years in the world of outdoor media sales at Titan Outdoor, where he was charged with driving sales across all major outdoor channels.
Adams' decision to join TradeDoubler was based on the company's standing within the industry and the strength of its product and service portfolio.
TradeDoubler has a great reputation amongst clients, media owners and agencies, says Adams. I'm very excited about becoming part of the TradeDoubler team.
Based at TradeDoubler's UK offices in London, Adams' key objectives will be to oversee the sales process across Europe and drive new business across international markets. Adams will deal directly with TradeDoubler's largest international clients and will continue the role of building relationships with large digital agencies.
Adams, who replaces former International Sales Director, Luke Aviet, will report to Rene Rechtman, Vice President, International Sales.
We are delighted to welcome Matt to the team, says Rechtman. He brings a wealth of experience to the role from both the offline and online worlds together with great expertise in working with agencies, which I am confident will have a positive impact on maintaining TradeDoubler's international sales growth.
TradeDoubler appoints new International Sales Director
TradeDoubler announced the appointment of ex-Yahoo! Group Head of Media Sales, Matt Adams, as International Sales Director
