Totaljobs.com recruits two new marketing specialists to sustain exponential growth in 2008

Totaljobs.com has recently appointed a new Consumer Campaign Manager, Caterina Masso to manage the ongoing acquisition and conversion of new job seekers.

Caterina Masso will be responsible for delivering the highly responsive audience that contributes to totaljobs.com position as the UKís biggest recruitment marketplace. She will ensure that the already established pool of 2 million monthly jobseekers continues to grow and generate over 900,000 online job applications.

Masso joins from integrated marketing communications agency JPMH, where she account managed the Nestl Purina brand.

The newly created position of Consumer Campaigns Manager demonstrates totaljobs.com commitment to increasing its penetration of the UK online jobseeking community (circa 11.7m according to comScore Jan 2008), and undertaking to continue to deliver high levels of quality response to recruiters.

ìI am clearly tasked with growing totaljobs.com footprint and increasing response from new jobseekers for our advertisers. I am excited by the challenge that this presents in an increasingly competitive marketî, Masso said.

Also joining totaljobs.com is Anthony Andrews, who has been appointed as Marketing Communications and PR Executive to support the rapidly growing department.

Totaljobs.com appointed a PR Manager earlier in the year to manage the reputation of totaljobs.com among the saturated recruiter market, communicating totaljobs ABCe audited success and number 1 position in the UK online recruitment market.