The VA Conference - Thursday 29th March 2007

The Va (formerly known as the Voucher Association) will be holding its fourth annual conference at The Jumeirah Carlton Tower, London. This ëmust attendí industry event is suitable for everyone that has an interest in vouchers, gift cards and stored value solutions. The conference is aimed at established issuers as well as providers seeking to enter the vouchers and gift card market.

There are over 160 different gift vouchers and 53 gift cards available across the retail, travel and leisure sectors, which are redeemable against products ranging from electrical goods, clothing and days out to meals in restaurants and holidays.

The event will share best practice ideas, discuss issues of mutual concern and allow delegates to learn about developments and innovations that can help grow and develop the incentive and consumer market, which is worth over 3 billion in the UK alone.

The dayís event will offer a practical and business focussed programme designed to create an environment that stimulates discussion and debate among the audience.

An exhibition will be running alongside the conference sessions, where visitors will have the opportunity to speak to leading suppliers to the voucher and gift card industry.

Andrew Johnson, Director-General of the Va commented: ìRecent sales figures from Va members recorded a very buoyant market with both UK businesses and consumers increasing spend on gift vouchers and cards. In addition, gift cards and gift card malls have taken the UK by storm and we have most definitely taken the lead in continental Europe.

ìThose from the retail, leisure management, restaurant, visitor attraction and entertainment industry might not automatically see themselves as a voucher issuer or gift card provider. However, this conference will dispel these myths about who can or cannot provide or issue vouchers and gift cards and introduce new organisations to the benefits of entering into this expansive market.î

For more details on attending the Va conference, please e-mail dominique.holmes@quest-media.com