Success For Companys Software In The Recruitment Sector Drives Growth

Performance management software company, SABER Analytics, announced today it has appointed Kingswood Marketing to handle the companyís PR and marketing communications activities.

The Andover, Hampshire-based-company, is a pioneer in developing sales performance improvement software for the recruitment industry. Its unique solutions help organisations drive and monitor the performance of a revenue-focused workforce in highly competitive selling environments.

The appointment of a dedicated media relations and marketing communications agency follows an exciting expansion programme for the SABER Analytics. In the last few months alone, the company has appointed Nigel Southon as non-executive chairman and Simon Watson as sales director. It has also strengthened its sales and support teams with key appointments and there are further expansion plans scheduled for the coming months.

ìWith the success we are enjoying and the unique product offering we provide, we wanted to be able to shout about this and communicate effectively with the media and our clients, said SABER Analyticsí CEO, Tony Dandridge. ìKingswood Marketing gives us the support and has the track record that we feel is right for us,î Dandridge added.

Richard Nelson, Partner in Kingswood Marketing commented: îWe have helped SABER Analytics out with a few small projects on an adhoc basis, so we are thrilled to formalise a new meaningful relationship. There are some excellent promotional opportunities for the company and we will be developing these over the coming months.î

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