Strong leaders ensure the crunch doesn't bite

Strong leadership can be the difference between business failure and success, especially in a challenging market, according to leadership specialists SFL.

Business leaders are now faced with the prospect of uncertainty among employees and need to raise their game, keep people engaged and drive performance against the backdrop of financial downturn.

While speculation builds of a pending recession with soaring fuel and food costs, companies should focus on their strongest assets, adapt to the market conditions and maintain clearly focused.

Said John Fay, founder and CEO of SFL: Strong leadership is essential for companies to survive in a turbulent market. It's vital leaders set out a clear and compelling vision, are open and honest and motivate their team to pull together in difficult times.

It's easy for senior management and leaders to live in denial rather than face the reality of testing times. The best leaders are consolidating and drawing on their strengths so they're in a better position to weather the storm

Talented leaders also recognise good employee relationships are the platform for solid performance. When trust and respect breaks down, a business is in crisis.

Research has shown the top five employee gripes about their management are:

1. Bosses who take the glory and don't give employees the credit for their success

2. A lack of internal communication about where the business is heading

3. Managers who are noted for their absence and don't appear to put the hours in at the office

4. Favouritism in the workplace among employees

5. Bosses who are unable to lead effectively and motivate their workforce

It's not just about survival, in a difficult market great companies can even grow their market share. This is testament to the strength of leadership as the infectious determination to succeed builds a solid backbone for growth.