Overture Services to become Yahoo! Search Marketing in Europe

Overture Services, Inc, a wholly-owned subsidiary of Yahoo Inc. and the pioneer of paid search, today announced that it will re-brand to Yahoo! Search Marketing in Europe.

Through Yahoo! Search Marketing, advertisers of all sizes will enjoy convenient access to the industryís most comprehensive suite of search marketing and related products and services, under the banner of Yahoo!. The group will also continue to enhance and expand Yahooís network of sponsored search distribution sites.

Following Overtureís name change to Yahoo! Search Marketing in the US last year, today sees all of Overtureís European markets brought under the Yahoo! Search Marketing brand.

Julian Smith, Online Advertising Analyst, Jupiter Research, added, ìAs the pioneer of sponsored search in 1998, Overture has been at the forefront of the phenomenal growth experienced by the global online advertising industry in recent years. The future continues to look extremely bright for this major player in a sector that will grow at an annual rate of 19% across Western Europe to Ä6.5 billion by 2010.î

ìUnifying our search marketing and related offerings under the Yahoo! banner reflects our ongoing commitment to integrate and simplify online advertising,î comments Stephen Taylor, RVP & MD Yahoo! Search & Yahoo! Search Marketing Europe. ìWith access to the largest set of search marketing and brand advertising solutions on the web, we will offer businesses the opportunity to take advantage of a wider range of solutions that best fit their marketing goals.î