Overture Services and ValueClick Europe today announced a multi-year sponsored search agreement. Under the terms of this pan-European agreement, Overture will provide Sponsored Search and Content Match listings to ValueClickís Search123 division. Sponsored Search is Overtureís core sponsored search product and Content Match is Overtureís contextual advertising product.
Overtureís sponsored search listings will be distributed to ValueClickís Pricerunner sites across Europe (including UK, Germany, France, Denmark and Sweden) and other sites included in the ValueClick Europe media network. As the premium paid listings partner of Search123, Overture will display up to four results in addition to three results from Search123.
Carl White, European Managing Director, ValueClick said, ìWe are delighted to have chosen Overture as our premium paid listings partner for Pricerunner and the ValueClick media properties. We believe that this agreement will give us the greatest opportunity to quickly grow revenues for publishers whilst launching Search123 into the UK market.î
ìThe huge growth in the use of the Internet for buying online and researching offline purchases highlights the importance of shopping portals in particular,î said Stephen Taylor, regional vice president and managing director, Overture Europe. ìAs a result of this deal, users of all sites in the ValueClick Europe network will have access to a greater range of relevant results and Overture advertisers can generate additional targeted leads.î
Overture and Valueclick Europe sign sponsored search agreement
Sponsored Search and Content Match listings to appear on Pricerunner sites and across ValueClick European media network
