Cheltenham-based Oriel has taken a bold move to reinforce its market leading position as a specialist provider of outsourced financial solutions and business services to recruitment agencies and SMEs. All the different services offered individually as Oriel Support, Collections, Accounting and Contractors, will simply be presented as Oriel.
This repositioning creates a clearer message and offers start-up and growing businesses the opportunity to access the full range of Orielís services throughout their business life cycle.
Brian Pursey, MD at Oriel comments: ìThis new brand launch is the result of listening to much feedback from our staff and clients. We already have a strong reputation for the individual services we offer, whether itís payroll, collections, accounting or start-up business advice, but we felt we could serve our clients better by taking a more holistic approach. The single brand goes beyond our new red and white identity. It is borne out of a thorough evaluation of how we can best help our clients be successful in their business.î
Orielís new branding promises clients the freedom to concentrate on what they do best. Not having enough time, keeping money matters under control and having access to the right expertise for all the back office functions, are issues all too familiar to anyone who has been involved in starting and growing a business. The range of Orielís solutions, backed by an experienced team who really understand the challenges of setting up and growing a business, will create a compelling proposition for many young businesses.
Oriel launches new brand image
Oriel has taken a bold move to reinforce its market leading position as a specialist provider of outsourced financial solutions and business services to recruitment agencies and SMEs
