Opportunities launches People4business 'white label'

People4business.com has launched its first ëwhite labelí platform in partnership with Opportunities magazine.

The new venture sees people4business supporting the magazineís website with a dedicated section focused on providing public sector organisations with access to 9,000 freelancers (and 4,700 individual skills). The development represents a significant marketing milestone for people4business.com.

ìWe have been in negotiation with a number of businesses about opening up the reach of people4business through ëwhite labelí derivatives,î says people4business Managing Director Duncan Taylor. ìOpportunities magazine is a perfect ëfití for us because it strengthens our position within the public sector ñ and at the same time we can add value to Opportunities by powering a service that is entirely complementary to its permanent recruitment section.î

Opportunities is a well known magazine in the public sector, published weekly since 1963 with a circulation of 35,000 copies into every department of every local authority.

Graeme Ratten, Publisher of Opportunities, says that the white label arrangement is already proving its worth.

ìWe are a very progressive magazine and this partnership with people4business supports our strategy of providing a cost effective service for public sector managers to find high quality temporary and permanent staffî, says Graeme. ìMany of our readers have responsibility for buying in high level skills for particular projects ñ this new service means that we can put managers directly in contact with the people who will be delivering the required support.

ìWeíve already had excellent feedback from our web visitors, in terms of the ease of access and transparency of the service and the quality of freelance professionals on the database. We feel very comfortable extending our brand in this way.î

people4business.com is redefining how organisations buy services from freelancers and contractors. Service providers (sellers) add their details to the people4business.com database, which can then be searched by organisations (buyers) using a wide range of criteria, including skills, price, location, availability and performance rating.

www.opportunities.co.uk
www.people4business.com