New York Times recognises UK 'simplicity' business cage rattler

British author Trevor Gay has been featured in the Small Business section of the world famous daily newspaper 'The New York Times.' (NYT)

Trevor, a former manager in the National Health Service (NHS) has a self-confessed obsession to remove what he calls 'the myth of complexity' in business, leadership and management.

The NYT article, published on January 8th 2008, featured Trevor's thoughts on the qualities that make good or bad bosses. The full article can be seen 08toolkit.html?_r=1&em&ex=1200114000&en=6a2e5a04037504c2&ei=5070 target=_blank>here

The NYT picked up Trevor's Blog entry where he presented a list of the characteristics of good and bad bosses that he had encountered in his long NHS career.

Trevor is delighted with this international recognition of his 25 year campaign to promote simplicity in management. He believes it also acknowledges his practical management experience and how his management opinions remain firmly based in reality and common sense.

Trevor said:

'This is a terrific boost to my argument that there is far too much complexity in management. There is an awful lot of meaningless jargon and 'hot air' in the management vocabulary.

Most of this complicated 'management speak' means absolutely nothing to the staff of organisations. We desperately need to find a language that staff and customers can relate to - this is not rocket science.

As for good bosses, in my long NHS career I found the most effective bosses to be those who keep it simple and relate well to front line staff and customers.'

Trevor continues to write prolifically on his Simplicity Blog and has self-published two more short books as part of his campaign to prove 'Simplicity is the Key' to success in business, leadership and management. He plans to write more.