The first specialist online job board for the business-to-business marketing sector takes the hassle out of recruiting marketers in niche business industries ñ such as software and business services.
Low cost, easy-to-use interface makes www.b2bmarketingjobs.co.uk a low-risk route to 10,000 expert practitioners
A new online recruitment service is aiming to finally breach the recruitment gap in the business-to-business marketing sector. B2B Marketing Jobs (www.b2bmarketingjobs.co.uk) is the first recruitment resource dedicated to organisations which market to a business audience.
Business-to-business firms have traditionally struggled to find expert marketers, due to the bias of recruitment media towards business-to-consumer marketing roles ñ which are perceived as more glamorous.
This is a major handicap for B2B organisations, many of whom have failed to maximise the potential of marketing to drive business because they have simply been unable to find the right marketing personnel. B2Bmarketingjobs has been created to address this imbalance.
It will also prove to be an extremely valuable tool for business marketers themselves, who have also struggled to further their careers because of the absence of an obvious recruitment medium. B2B marketers are estimated to account for up to 40 per cent of the half a million full time marketers in the UK.
James Farmer, director of B2B Marketing Jobs, comments, ìB2B organisations and B2B marketers have been crying out for a recruitment tool which is dedicated to their needs, and one that does not discriminate against them for their non-consumer marketing experience.î
He continues, ìBusiness marketing is a far more challenging and therefore stimulating and rewarding career than the consumer environment, and we aim to put the best candidates in front of the best employers to help all succeed.î
B2B Marketing Jobs is being launched via an email campaign to 50,000 business marketing practitioners from across the sector in February.
Marketers seeking new employment can browse the site for free, and search for jobs under various criteria: industry, location, salary and job title.
Recruitment advertising on B2B Marketing Jobs costs 125 for one ad for one month. Discounts are available for recruiters placing multiple jobs.
A CV board and freelance service will be launched in the spring. The site was designed and built by ASP Events.
New online recruitment resource launched for B2B marketing
A new online recruitment service is aiming to finally breach the recruitment gap in the business-to-business marketing sector
